Don’t Cookbook
Print Design
OOH Design
Social

The Postmates Don’t Cookbook is a cookbook that in no way requires any cooking at all whatsoever ever. The ‘Cookbook’ is filled with over 200-pages of absurd visuals and 50 nonsensical recipes, each of which end with a QR code that directs readers to that food near them on the Postmates app. Social and a digital OOH campaign were designed to help promote the book.